Independent Research Intelligence
Independently verified benchmarks, rigorous standards, and unsponsored analysis for the global B2B market research industry. No vendor relationships. No self-reported metrics.
An investigation into the margin structures and incentive misalignments that govern B2B panel supply chains — and what buyers are not being told about the economics of their data.
Contract documents and supplier billing records reveal the gap between what buyers pay and what respondents receive is wider than the industry publicly acknowledges.
A review of 47 B2B research vendor contracts reveals a consistent pattern: language that systematically shifts data quality liability from vendor to buyer.
When a panel vendor reports their completion rates are "above industry average," what does that comparison actually mean? An independent analysis across 200+ projects.
An examination of the fundamental conflict of interest in B2B research self-reporting — and why structural independence is the only viable solution.